Uniquely Editorial

We haven’t just watched our city grow. Over 77 years, we’ve helped shape it—one neighborhood, one story, one idea—at a time.

A sushi chef in a white uniform and hat preparing food with a variety of ingredients in bowls on the counter, while a photographer takes pictures of him in a restaurant setting.

Four years ago, Troy and Claire Johnson took a leap of faith. They bought San Diego Magazine and set out to rebuild it into something modern, meaningful, and unmistakably San Diego.

Here We Are is the next step in that commitment—a pledge to building a studio that helps brands and businesses tell their story with a blend of world-class expertise and deep local understanding.

What We Do

Brand Campaigns

Custom Events

Brand Activations

Custom Publications

Brand Partnerships

Strategic Positioning

Brand Development

Video Concepting, Directing & Editing

Voice, Messaging & Stories

Social Media

Our People

  • Claire Johnson

    Chief Executive Officer

  • Troy Johnson

    Chief Content Officer

  • Megan Grable

    Managing Director & Executive Creative Director

  • Joanna Salazar Harris

    Director of Operations & Finance

  • Nicolle Monico

    Director of Creative Projects

  • Emma Veidt

    Editor

  • Emily Heft

    Social Media Manager

  • Jeremy Sazon

    Videographer

  • Casiel Sanchez

    Designer, Brand & Editorial

  • Sarah Sapeda

    Custom Content Editor

  • Laura Hunter

    Marketing Manager

  • Amanda Lenox

    Senior Production Manager

  • Shelby Kalchik

    VP of Experiential Marketing

  • Paige Scialla

    Production Coordinator

  • Chloe Rand

    Production Coordinator

  • Lili Kim

    Content Coordinator

  • Gina Mendola

    Senior National Advertising Executive

  • Jim Ely

    Integrated Account Director

  • Michael Shear

    Account Executive

  • Julia Sernoffsky

    Client Success Representative

  • Ashley Butgereit

    Client Success Representative

RADICALLY LOCAL