Uniquely San Diego

We haven’t just watched San Diego grow. Over 77 years, we’ve helped shape it—one neighborhood, one story, one idea—at a time.

A sushi chef in a white uniform and hat preparing food with a variety of ingredients in bowls on the counter, while a photographer takes pictures of him in a restaurant setting.

Four years ago, Troy and Claire Johnson took a leap of faith. They bought San Diego Magazine and set out to rebuild it into something modern, meaningful, and unmistakably San Diego.

Here We Are is the next step in that commitment—a pledge to building a studio that helps brands and businesses tell their story with a blend of world-class expertise and home.

What We Do

Graphic Design

Brand Campaigns

Custom Events

Brand Activations

Custom Publications

Brand Partnerships

Regional Immersion

Strategic Positioning

Brand Development

Video Concepting, Directing & Editing

Voice, Messaging & Stories

Social Media

Our People

A woman with dark brown hair tied back, wearing a blue blazer over a white top, standing against a plain light-colored background, looking at the camera with a slight smile.

Claire Johnson

Troy Johnson

Megan Grable

Managing Director & Executive Creative Director

Mike Martinelli

President & Chief Operations Officer

A woman with black hair, wearing a black satin blazer and blue jeans, seated against a plain light gray background.

Nicolle Monico

Director of Creative Projects

Samantha Lacy

Art Director

Senior Editor

Amelia Rodriguez

Emily Heft

Social Media Manager

Videographer

Jeremy Sazon

Cole Novak

Digital Growth Manager

Junior Designer

Casiel Sanchez

Sarah Sapeda

Custom Content Editor

Marketing Manager

Laura Hunter

Amanda Lenox

Senior Production Manager

Shelby Kalchik

VP of Experiential Marketing

Paige Scialla

Production Coordinator

A smiling man with short brown hair, wearing a light blue, red, and white plaid shirt, standing against a plain light gray background.

Gina Mendola

Senior National Advertising Executive

Jim Ely

Integrated Account Director

Michael Shear

Julia Sernoffsky

Account Executive

Client Success Representative

Ashley Butgereit

Client Success Representative

Chief Executive Officer

Chief Content Officer

RADICALLY LOCAL IN SAN DIEGO